Culture frames expectations, deconstructs bureaucracy and sets the tone for everything that an organization is today, and has the potential to achieve in the future. In March, Quicken Loans announced its purchase of $34 billion in mortgage servicing rights from Ally Bank, expanding its servicing portfolio to exceed $125 billion.Īccording to quicken loans founder Dan Gilbert, culture is the single most important aspect of a company’s success. The organization also significantly entered the mortgage servicing business, announcing it had built an $80 billion – and growing – servicing portfolio as of the end of calendar year 2012. Quicken Loans closed $70 billion in residential mortgages in 2012, beating the previous record set in 2011 by more than 133 percent. In June 2012, Quicken Loans partnered with other Detroit businesses to create “IT in the D,” a program to give local university students real-world experience to prepare them for tech jobs in Detroit.

Quicken Loans ended out 2011 with a company record of $30 billion in closed loan volume. Today, more than 8,000 team members call Detroit home. Later that year the company completed the move of all its Michigan-based team members to the city. The company later moved an additional 2,000 team members to Detroit. In August 2010, Quicken Loans moved its headquarters and 1,700 full-time team members to downtown Detroit and Dan Gilbert coined the name “WEBward Avenue” to illustrate the movement toward a brain-based economy that is currently taking hold in Detroit as more tech-based companies move to Detroit along with Quicken Loans.

Quicken home and business 2011 vs 2012